Month: January 2019

‘Comedians in Cars Getting Coffee’ has finally run out of gas

Coffee seems to be just about everywhere nowadays, and we recently came across a review in The Washington Post that got us thinking about all the coffee references we’ve seen on TV recently. It’s like coffee is the new smoking for moving the plot and conversation along in TV and film. Comedians in Cars Getting Coffee is just one example among many. There’s coffee as an extended metaphor for hooking up in Luke Cage. There’s coffee as character development in The Marvelous Mrs. Maisel.

 

When first reading The Washington Post review that suggested this show had worn out its welcome, our fear was that the lack of drama created by getting coffee might be to blame. Yet, by the end of the article, it seems more like the Post’s TV Critic Hank Stuever is afraid that the relatability of getting a cup of coffee might cause the show to drag on past its due—an ironic concern that Jerry Seinfeld himself seems to share—not because of the show itself but because of the saturation of TV shows right now that are just people talking to each other.

 

Vape pens don’t yet have the same ubiquity or general social acceptance as cigarettes, much less coffee. There’s also a lag time and audience recovery period in which Friends used its coffee shop as a major set for the show. The film Coffee Shop came and went in 2014. But even now, there seems to be a granular ubiquity to coffee’s presence in TV and film, as well as the general culture. Whether it’s getting laid, getting normalized, or getting through the day, coffee seems to be able to grind its way into any situation.

 

Read the original article at The Washington Post.

 

7-Eleven New Year’s promotion shows different side to coffee loyalty marketing

7-Eleven provided a caffeinated New Year to many of its customers by offering them coffee or bottled water for just 19 cents when signing up for their app and loyalty program, 7Rewards. It’s just what you think it is: You download their free smartphone app and then use that app to redeem an e-coupon. Thus, the company can prove to customers how easy it is to redeem rewards through their phone. Loyalty rewards have long been a marketing staple of the coffee industry, and these card-carrying loyalty programs are still widely in use today, but this recent 7-Eleven promotion shows just how far we’ve come.

 

Here’s what struck us about this news piece and 7-Eleven’s promotional marketing in general. It’s a strategy built on being able to leverage their consumers’ digital data into increased sales at a convenience store. This brand, built on convenience and travel-related concessions, has determined that the time has come to try get a critical mass of their consumers to download and interact with a mobile app platform.

 

We’re not trying to come off as nay-sayers–not at all. But it is an interesting development to consider just in terms of marketing strategy and customer experience. Do you think push notifications about e-coupons would facilitate your next visit to 7-Eleven? Would you be willing to provide your personal spending history and buying habits at this convenience store in exchange for a free coffee or water every once in a while? This is a bargain that most people now have a fair understanding of when it comes to FB, Google, and e-Commerce companies, but we now live in a world in which 7-Eleven wants to create this type of relationship with the customer.

 

Read the original article at People.