Drinking Daily Could Lower Risk of Heart Failure

Circulation Heart Failure is a journal published by the American Heart Association. They recently published an article on how drinking one to three cups of coffee reduces the risk of heart failure. The data was taken from three medical heart studies.

One was performed by the National Institute of Health in Framingham MA called The Farmingham Heart Study. They concluded that drinking coffee reduced the risk of heart attacks by 5 to 12 percent. Dr. Kao assistant professor of cardiology at the University of Colorado and his associates compared data from all three studies using machine learning.

The information was analyzed at The American Heart Association Precision Machine Platform. The study found that consumers that drank one or more cups per day had a decreased risk of heart attacks. One study Atherosclerosis Risk In Communities showed that 0 to one cup of coffee made no difference.

In the same study, the risk of heart attack was reduced by 30 percent by drinking at least two cups of coffee per day. The study was conducted by the National Heart Blood and Lung Institute.

In the Framingham Heart Study decaffeinated coffee appeared to increase the risk of heart disease or did not show any data for reducing risk. The data concluded that the caffeine in the coffee was the ingredient that contributed to the reduced risk of heart disease.

Coffee Shops are Using Planogram Tools to Streamline Customer Experiences

Coffee shops around the world are changing strategies to get customers in the door. The COVID-19 crisis drove record at-home coffee drinking and on-the-go ordering. This meant customers had less time inside coffee shops, which translated to fewer purchases overall. In fact, the National Coffee Association reported a 33 percent decrease in coffee shop purchases at the beginning of 2021. For many shops, this has translated to less revenue, fewer product offerings, and widespread layoffs.

But now that American coffee shops are beginning to re-open, many are jumping on a trend that brick-and-mortar retailers have been using for years: Planograms. A planogram is a model that plans the placement of certain retail products, whether on shelves or displays. The goal of a planogram is to maximize sales. It allows retailers to correctly merchandise their products and drive customers toward purchases and point-of-sale displays. Retail planograms have been the industry standard for boutiques for decades for a simple reason: They work.

Planograms are easy enough to understand. They assign selling potential to every square foot of a retail space, better positioning products to meet customer eyes. Retailers use these tools to understand their highest-selling and lowest-selling products. Once they glean this information, they can highlight products with high turnover, analyze product sales, and manage their inventory. A planogram is the all-in-one retail tool that, until recently, coffee shops have largely ignored. But, now that they’re receiving a more constant trickle of customer foot traffic, shops are looking to maximize per-visit spend in any way possible – and they’re using planograms to do that.

Coffee shops and bean retailers who don’t yet use a planogram tool should strongly consider it for the post-pandemic future. While brick-and-mortar retail spending is up significantly since 2020, many customers are still reluctant to linger in a shopping space. Risk of contracting illness is still front of mind for many Americans.

A planogram can help a coffee shop streamline their customer’s journey by reducing time spent inside. Strategically placing menus, coffee beans, brewing equipment, and end-point merchandise, like gift cards and baked goods, can significantly increase per-customer spend. If a coffee shop typically gets around 1,000 orders per day, and a planogram encourages half of those customers to add something to their regular coffee, the effort of planogram implementation is well worth it.

Some coffee shops are creating their planograms manually with a pen and paper, cross-referencing these designs with inventory management and sale data. Others are using planogram software, which combine these features into one easy-to-use tool. Coffee shops and stores considering these tools should prioritize those that offer 3D modeling, category insights, and automation. These additional features can provide a more comprehensive understanding of customer sales patterns and retail administration, further increasing per-visit spend and inventory management.

Luckin Coffee Files for Bankruptcy

The Chinese company that was touted as the next great challenger to Starbucks filed for Chapter 15 bankruptcy protection on February 5 in New York. It was a spectacular fall for a company that was last valued at $3.2B.

With over 4,500 storefronts across China, Luckin Coffee experienced exponential growth after having been founded in 2017. A misrepresentation of $300M in retail sales from its 2020 SEC filings led it to be delisted from the NYSE, its stock price falling over 82%. It was a reflection of the lack of confidence in the company and the ability to trust their financial figures.

After paying back a $180M fine for the discrepancy on their financial statements, the company was able to regain investor confidence as the stock price slowly increased. However, the news of their bankruptcy filing led to a mass selloff, of which it is uncertain if the company can recover.

The fall of Luckin Coffee bodes well for Starbucks, which could potentially acquire the company and their large footprint in China for peanuts. It would expand their reach in a lucrative and growing market. It also serves as a warning to investors to be wary of companies that might be too good to be true.

‘Comedians in Cars Getting Coffee’ has finally run out of gas

Coffee seems to be just about everywhere nowadays, and we recently came across a review in The Washington Post that got us thinking about all the coffee references we’ve seen on TV recently. It’s like coffee is the new smoking for moving the plot and conversation along in TV and film. Comedians in Cars Getting Coffee is just one example among many. There’s coffee as an extended metaphor for hooking up in Luke Cage. There’s coffee as character development in The Marvelous Mrs. Maisel.

 

When first reading The Washington Post review that suggested this show had worn out its welcome, our fear was that the lack of drama created by getting coffee might be to blame. Yet, by the end of the article, it seems more like the Post’s TV Critic Hank Stuever is afraid that the relatability of getting a cup of coffee might cause the show to drag on past its due—an ironic concern that Jerry Seinfeld himself seems to share—not because of the show itself but because of the saturation of TV shows right now that are just people talking to each other.

 

Vape pens don’t yet have the same ubiquity or general social acceptance as cigarettes, much less coffee. There’s also a lag time and audience recovery period in which Friends used its coffee shop as a major set for the show. The film Coffee Shop came and went in 2014. But even now, there seems to be a granular ubiquity to coffee’s presence in TV and film, as well as the general culture. Whether it’s getting laid, getting normalized, or getting through the day, coffee seems to be able to grind its way into any situation.

 

Read the original article at The Washington Post.

 

7-Eleven New Year’s promotion shows different side to coffee loyalty marketing

7-Eleven provided a caffeinated New Year to many of its customers by offering them coffee or bottled water for just 19 cents when signing up for their app and loyalty program, 7Rewards. It’s just what you think it is: You download their free smartphone app and then use that app to redeem an e-coupon. Thus, the company can prove to customers how easy it is to redeem rewards through their phone. Loyalty rewards have long been a marketing staple of the coffee industry, and these card-carrying loyalty programs are still widely in use today, but this recent 7-Eleven promotion shows just how far we’ve come.

 

Here’s what struck us about this news piece and 7-Eleven’s promotional marketing in general. It’s a strategy built on being able to leverage their consumers’ digital data into increased sales at a convenience store. This brand, built on convenience and travel-related concessions, has determined that the time has come to try get a critical mass of their consumers to download and interact with a mobile app platform.

 

We’re not trying to come off as nay-sayers–not at all. But it is an interesting development to consider just in terms of marketing strategy and customer experience. Do you think push notifications about e-coupons would facilitate your next visit to 7-Eleven? Would you be willing to provide your personal spending history and buying habits at this convenience store in exchange for a free coffee or water every once in a while? This is a bargain that most people now have a fair understanding of when it comes to FB, Google, and e-Commerce companies, but we now live in a world in which 7-Eleven wants to create this type of relationship with the customer.

 

Read the original article at People.